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From Our Blog

Some Like it Hot: Sweat Equity at the Parade of Homes

There’s sweat equity, and there’s sweat equity.  Our 2017 HBA Parade of Homes entry #28 was specifically designed with sweat equity in mind – but maybe not the kind of sweat equity you’re thinking about! Our 2017 Parade of Homes’ clients’ family originally hails from Finland, and the Finns love their saunas.  It’s true.  We checked … Continue reading

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Heartland Builders in the News

10 Questions to Ask When Selecting a Builder

Many of our clients spend between 1 and 3 years thinking about and dreaming about and making plans for building their custom home.  They report that they spent a considerable amount of time exploring builders’ websites, touring the Parade of Homes, speaking with friends about their experiences, pinning images and information from Pinterest and Houzz, among … Continue reading

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Custom Home Builder in Grand Rapids MI & West Michigan

Welcome to Heartland Builders! With nearly 20 years of experience and expertise, we specialize in on-your-lot custom home building in the West Michigan area.

We value quality. We use the highest quality products in each of our homes, regardless of the size or cost of your home. We don’t cut corners and we don’t skimp on quality. Period. Our tradespeople are also the best in the business and we’re proud to have them building your home. From beginning to end, from structural details to final finishing touches, you can trust the quality of your Heartland Builders custom-built home.

We value process. We tell our clients that they deserve to “build with confidence.” That confidence comes from our following a clearly defined process. Our cloud-based construction management program ensures that you will always know what is happening and when, and it also facilitates easy communication with our entire team. We plan our work and we work our plan so that you can “build with confidence!”

We value teamwork. We work together to build your home, and you’re a member of the team! You will work with Carl, our Architectural Designer, to design your home and you will see it in 3D before finalizing your plan. Lisa, our Selections Consultant, will help you select finishes -- from paint colors to flooring, cabinets to electrical fixtures – so that your home is beautifully coordinated and built on budget. Dale is your on-site project manager overseeing all of the details of the build itself. The rest of the team supports our entire process. In all of these steps, you’re the most important member of the team! We’ll communicate each step of the way and answer questions that you have.

We value the industry. With ever-changing code requirements, emerging technologies, innovative products, and continuous building science improvements in materials and processes, Homebuilder Associations (HBA) are critically important organizational partners that ensure quality standards. Rich Kogelschatz has served as the President of the Grand Rapids HBA, President of the State of Michigan HBA, and is a National Director for the National Association of Home Builders. That means that your house is built with the latest and greatest in building science.